“People will stare, make it worth their while”

harry winston

For several years I worked closely with The Butler’s Pantry, having responsibility for their store window displays. I developed seasonal themes and planned how they could translate across the very different store sizes and venues to maximise visibility, visual appeal and brand promotion. I use visual storyboards to help show ideas and get valuable feedback on the direction any project should go.

This extended to prop sourcing, photography styling, and at times making a full suite of bespoke promotional material, liaising with chefs, bakers, print companies and photographers.

In visual merchandising I previously worked with Sherry Furniture, a family business in County Monaghan. The company had a number of brochures capturing different ranges of their products, from contemporary to more traditional. I was tasked with bringing a fresh lifestyle approach to how they presented their furniture, creating room sets that were believable and allowed the customer really get a feel for the furniture in their own home. This involved sourcing fabrics, wallpapers and props to bring a sense of being lived in. I worked closely with a photographer to capture the room sets and textural details, ensuring all aspects of the furniture was represented, before translating these into detailed brochures for each of the ranges.

Sample Portfolio

Butlers_Tatler_02

Butlers_Summer_02

Butlers_Summer_03

display_plates3

display_plates2

display_plates

Wicklow

Mount_Merrion_Close-up

moodbaords4

moodboards3

styling

display_TBP_summer_windows_featured

display_TBP_summer_windows

print_TBP_Menu

port_display

photography_butlers

photography_butlers2

display_butlers2

display_butlerschristmas

display_butlers_25

styling_butlers_christmas

display_butlers