“You can’t use up creativity. The more you use, the more you have.”

Maya Angelou
No two projects are ever the same. To be able to do justice to whatever I’ve been asked, I go back to basics and make sure I have a good understanding of what is expected and what is required. When I meet a client for the first time it often will involve a meeting to get as much information as possible, this might be followed up with moodboards to make sure there is a clear understanding. I use these at the start of a project to get a feel for the personality of a brand. It’s a great way for me to have a visual conversation with a client. From there I get my colours out!