“My greatest strength is common sense. I’m really a standard brand – like Campbell’s tomato soup or Baker’s chocolate”

Katharine Hepburn
Branding is the identity and story that makes a company or person stand out from its competitors, some times in a very busy marketplace, sometimes in a niche space. Regardless of the size of the business, how it is branded speaks volumes to customers, building recognition and loyalty. I’ve helped individuals at the very start of their brand journey, listening to how they would like their story told, and translating that into visual elements that capture their message. At the other end I’ve worked with large corporates rebranding an identity that is already established – examining and redefining brand values, benchmarking against competitors, documenting and recording style guides and ensuring they are positioned right where they want to be, consistently and creatively. There’s also one off projects to build an identity around a specific project or event.
Clients include: HRM Recruit, South Dublin County Council, Flogas, Baby Loves Music, Maria Reidy Events, The Happy Easter Egg, Olcote in Ceylon.

Sample Portfolio